Join us at our next Fresh Perspectives Event!

We are very excited for our next Fresh Perspectives workshop, held in partnership with the wonderful Aston Business School. This instalment focuses on marketing, titled “”Marketing – strategic capability or tactical necessity?”, and looks at how marketing is changing, and how it can be utilised to improve the operations of a business.
In this fascinating interactive discussion led by Dr Keith Glanfield, you will hear about contemporary examples of marketing and how it has evolved, its potential future shape and what contribution it can make to enhance business performance.
So, come along to this fantastic free event on Tuesday 10th of April, 8am to 9:30am at The Colmore Building, 20 Colmore Circus Queensway, B4 6AT.
Find out more here!